She is a powerhouse in the world of creative entrepreneurship and professional dance. She started out as a dancer for Madonna before working as a choreographer. As a professional dancer, she has worked alongside high profile artists and brands in every aspect of the industry (television, pop promo, live events, theatre, advertising, and education),

Nowadays she runs DoodleDirect which is a fast-moving visual communications firm that makes slick animated videos to boost companies’ internal and external communications.

DoodleDirect has done work for major clients like Knight Frank, Vauxhall, and the Food Standards Agency, and its success was acknowledged a few months ago when Jay won the Arts and Media Rising Star award at the 2017 Black British Business Awards.